What do Digital Marketing Specialists offer
Digital Marketing
Digital Marketing is key to delivering a strong return on investment after your initial spend on a website or product launch.
PPC
Pay-Per-Click marketing is something we take seriously at Huxley, and as such, we have PPC specialists who have worked in paid online advertising alongside marketing and web teams for their entire careers.
AI optimisation is editing and changing your website and web content to be better received by AI platforms like Gemini, ChatGPT, Perplexity, etc. It has a number of names like GEO and Answer optimisation.
SEO
Search Engine Optimisation is only really optimal if the code is designed for accessibility. Our Digital Marketing team will increase organic traffic to complement our solid technical foundations. SEO is sold by industry for example dental SEO or dental AI SEO.
CRO
Conversion Rate Optimisation ensures your website visitors have an effortless experience reaching their desired goal. We use website performance data and UX design experience to guide our decisions and put real people first.
Can digital marketing be accessible and ethical?
Some clients prefer alternatives to Google PPC for ethical reasons. We also have extensive experience with other paid platforms you might be more comfortable with. More.
Accessibility bleeds into everything we do. We will not use manipulative patterns or persuasive copy that could confuse and mislead certain users.
Protecting someone’s privacy and not exploiting data is an important part of ethical marketing.
Ethical marketing is all very well as long as the product it is marketing is also ethical. We won’t work with businesses that don’t align with our values.
